Why is ITV’s share price falling?

The last time I covered ITV (LSE: ITV) shares was in April, shortly after the stock market crash. At the time, the FTSE 100 stock was about 60% below its 52-week high and I said that, in my view, it potentially had 50% upside. For a while my prediction was looking pretty good. In the following six weeks, ITV’s share price rose from around 72p to 91p, a gain of about 26%. However, recently, ITV shares have lost their momentum and fallen back to 64p. This is disappointing for shareholders, mysel

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